|
contact@multilingualmarketing.net |
|
+44 (0)207 952 7650 |
Websites | Multilingual | SEO | PPC | E-mail | Portals | Online PR | Conversion
Multilingual Marketing
All estate agents and developers want the same thing: more sales, more quickly, more cost-effectively. The web is vitally important in achieving these objectives and with 10 years experience in the real estate sector, Multilingual Marketing are experts in driving more leads from online property advertising.
To maximise returns from your internet presence, you need to identify and employ the right blend of tactics to help you reach the widest possible audience as quickly, efficiently and cheaply as possible.
Multilingual Marketing can help you with all stages of customer acquisition and retention, from driving visitors to your website, making sure the site converts them into leads when they get there, right through to using the right CRM tools to turn them into loyal clients over a long period of time.
Website Design & Development
A website is the online image of a company and plays a
vital role in shaping how customers view a business. You don’t get a second chance to make a first impression and your website
may be the only opportunity you have. Get it wrong and customers will not convert, no matter how many you attract.
Figure out exactly what your website is for - what works for a developer is not the same as the ideal
agency website. The functionality, design, structure and content all need to be carefully considered so that they match up to the expectations of visitors and the function for which they are to be used.
Our project managers will help you plan the ideal site for your customers, with rapid turnaround on delivery,
cost effective maintenance and web hosting
thrown in at highly competitive rates.
Multilingual Translation
In the modern global world of international property, most companies have an ethnically, culturally and linguistically diverse customer base. If your business deals with clients from different countries, then you need to make sure that your website offering caters for as many of them as possible.
For developers with just a handful of projects, this can be relatively straightforward – it’s usually a simple job to create multiple versions of a website in different languages, though this gets more complicated and costly
if you need to recreate flash movies, videos and other interactive content.
For agents, the task is more complicated, as you’ll need to add and manage your listings in multiple languages, with instant updating of the site across all versions. Our proprietary listings platform allows you to do this easily.
Search Engine Optimisation
Generating new sales leads can be an expensive business, particularly if you’re reliable on inefficient media such as newspapers or magazines for your new customers. SEO or search engine optimization is a two-stage process that can help reduce your dependency on high cost advertising and give you a better long-term ROI.
Firstly, you need a clear, quantified
understanding of your market. This means
researching how potential buyers are
currently looking for your products and
services, as well as looking at the
competition in your sector. The next
stage is to pick your target terms or
phrases and then top optimize all the
important elements of your site to
create a strong content theme on the
different pages. Finally, it’s an
ongoing process of building links into
your site that make use of your target
phrases. A big job, but well worth it
for the potential rewards!
Pay Per Click Search Marketing
If you need fast results, then PPC (Pay Per Click) is a really important tool at your disposal. In simple terms, it allows you to set a price you are prepared to pay for each new visitor to your site and then bid at this price against a pool of other advertisers.
But things are a little more complicated. With Google, the pre-eminent PPC marketplace, a range of other factors come into play that can impact how visible your advert is and whether or not it gets clicked.
PPC optimization is the process of tuning your adverts and your landing pages to help drive more visitors. Website analytics also plays an important role here, as you must measure which visitors convert into leads, in order to constantly improve the efficiency of your ad campaigns.
E-Mail List Rental & Broadcast
Email marketing is a complicated, complex business with many pitfalls that are lying in wait for the inexperienced. Reverse DNS lookup, SPF records, sender ID, spam flags, deliverability, open rates – the jargon is confusing and hard to understand.
Sending out millions of emails per month for our clients means that we can help you get your systems and processes set up correctly so that your messages actually reach the inboxes of the people you’re trying to contact.
Our email databases can be used to generate leads from potential buyers, to reach and build an agent network, or simply to promote some kind of event or new product launch. For all kinds of market offerings, this is one of the most cost-effective ways to drive new sales leads.
International Portal Distribution
Web 2.0 has changed attitudes towards the internet. No longer is it solely about attracting visitors to your website. These days it’s just as important to push out your products into other online distribution outlets. Where property is concerned, this means portals.
Having run an agency business in the past, we know which portals work and which ones don’t, helping you maximize your return on investment.
Time is also an important factor – we work with numerous software providers who can help you streamline the process of adding and uploading listings to multiple websites, not just in English, but in a wide range of internationally-important languages.
Online PR
Using carefully-crafted editorial articles to support your product launches can help raise awareness, build brand awareness and gently influence customers towards acceptance of your offering.
There is an added benefit as well – if used correctly and distributed through the proper channels, a well worded press release can result in large numbers of inbound links to your website, helping support SEO and also increasing visitors directly.
We have an experienced editorial and distribution team that can help ensure your messages are delivered far and wide with maximum efficiency and minimal cost.
Conversion Rate Optimization
Throwing money at a problem isn’t always the smartest solution. If your website isn’t designed to convert visitors into leads, then you are running an inefficient business. Improve the conversion rate and every pound, euro or dollar that you spend on marketing will go much, much further.
The first stage is to identify the key landing pages on your site, the decision making process that your visitors will go through and how those visitors interact with your pages en route to achieving the desired goal of your business.
Improving this comes down to a scientific process of A/B split testing, where individual elements are tuned to constantly improve the performance of each page in the sales funnel.
About
Multilingual Marketing has an in-house global team that spans the world’s languages and search engines. Working exclusively within the real estate sector, we are in the business of knowing your business, making us well qualified to deliver the results you need.
Online Specialists.
Over ten years we have built, managed and leveraged hundreds of websites, including the market leading international property portal, TheMoveChannel.com. We know what it takes to succeed online.
Truly Multilingual.
Our international team covers all significant business languages including English, Russian, German, French, Spanish, Italian, Arabic, Mandarin, Japanese and many more.
Think Global, Act Local. The best tacticians blend an international strategy with on-the-ground-knowledge and continuous research of local international markets, ensuring nothing gets lost in translation.
Cost Effective. Because we have spent ten years going through the learning curve, we can harness a long track record of organisational memory, allowing us to deliver market-leading solutions at market-beating rates.
The Bottom Line. Results matter most - what good is masses of traffic if your website is not built to translate visits into value? Our conversion optimisation specialists and technology ensures maximum returns are generated by each visitor to your website.
» Page 2
Clients Multilingual Marketing’s clients are testament to our specialist experience in delivering meaningful value.
Contact
Address
Interested in finding out more?
Fill our online form, send us e-mail or call us now on number below.
Email: contact@multilingualmarketing.net
Phone: +44 (0)207 952 7650
Multilingual Marketing
45 Lafone Street
Shad Thames
London, SE1 2LX